In a world without web scraping...
…Googling would be overwhelming.
Web crawling for search results
To present relevant, up-to-date information, search engines use web crawlers that crawl the web by following links from one webpage to another. The information is then indexed, aka, Google analyzes the page's text, images, meta tags, and other elements to understand what the page is about.
When you search for something on Google, it retrieves relevant pages from the index and ranks them based on various factors, like website authority, keyword relevance, and more. As a result, you’re returned with top quality results in an organized manner.
Crawling explained
If you’re familiar with the term web crawling, you’ve probably heard of web scraping, too. While these terms go hand-in-hand, they’re not interchangeable. Web crawling is the act of finding and indexing web pages; web scraping refers to collecting data from those indexed pages. Here’s how it works for search engines like Google:
Step 1.
Google uses web crawling to index pages all across the internet.
Step 2.
The collected information is then stored in Google’s massive index.
Step 3.
Google uses various algorithms to understand the indexed page’s content, relevance, and quality and ranks the pages accordingly.
Step 4.
As a result, Google users are presented with the best quality results on top.
Oxylabs’ SERP Scraper API
While crawlers are an inseparable part of our scraping infrastructures, there’s a different way in which web scraping and search engines meet. Oxylabs offers SERP Scraper API for collecting public search engine data, making it an ideal choice for SEO specialists. Here are a few SEO companies sharing their experience with us:
Cutting Web Scraping Costs: Conductor’s Story
Conductor, an SEO marketing platform, uses SERP Scraper API to collect large-scale search engine data. As a result, Conductor’s users get highly valuable insights on search intent and behavior.
Epicup Provides Fresh SEO Data With Oxylabs Solutions
By utilizing high-performing Oxylabs proxies, Epicup can maintain a constant search engine data flow and deliver fresh SEO insights to its users, all without breaking the bank.
Morningscore: Meeting SEO Needs With Fresh Data
By delivering high-quality data in a stable and speedy manner, Oxylabs SERP Scraper API helps Morningscore maintain its operations and offer an all-in-one SEO marketing tool.
Other use cases
Web scraping and big data are inseparable parts of the daily operations of many businesses today. Apart from SEO, web scraping has more important areas of application:
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